Royal Chevrolet Goes To Bat for Richmond Little League as Part of Chevy Youth Baseball Initiative Sweeping Nation
Royal Chevrolet to provide Richmond Little League with new equipment, monetary donation, instructional clinics; Additional funds via Chevy Vehicle Giveaway
Richmond (April, 10, 2010) – Royal Chevrolet announced today it will be investing support in Richmond through a partnership with Richmond Little League. Royal Chevrolet will provide baseball equipment, instructional clinics, a monetary donation, and an opportunity to raise an additional $10,000 in funds through a Chevy vehicle giveaway-fundraiser. The effort by Royal Chevrolet is part of the Chevy Youth Baseball initiative sweeping the nation from March through July 2010.
“Chevrolet has a long history with baseball at the national level. We wanted to bring that excitement and commitment to youth baseball, in the communities where our customers and their families live,” said Del Mugford, for Royal Chevrolet. “Youth baseball has always played an important role in Richmond so we are thrilled to support our kids in a meaningful way.”
The Royal Chevrolet will present the Richmond Little League with equipment kits complete with equipment bags, baseball buckets, dry-erase coach’s clipboards and Chevy Youth Baseball t-shirts. The sponsorship includes clinics with experienced instructors from former MLB/MiLB players and coaches or the Ripken Baseball professional staff.
In addition, a one-time monetary donation check will be presented by Royal Chevrolet to Richmond Little League. The team also will have an opportunity to raise additional funds for their use as part of a Chevy Youth Baseball Fundraiser. Sponsored leagues across the country will each receive 2,000 fundraiser entry tickets to distribute for a suggested donation, and the league will keep 100% of proceeds raised. At the end of the fundraiser, there will be five winners of a Chevy Equinox or Chevy Malibu vehicle of choice (up to $30,000 in value), and in each participating market there will be a secondary prize of a home entertainment center valued at $1,000.
Chevrolet is recognized on the national level as the “Official Vehicle of Major League Baseball.” “At some point, we hope the kids or their parents will consider a Chevrolet as an official vehicle of their household,” said Mugford. “Our vehicles are ideal for transporting families, teams and their gear.”
Chevrolet has expanded its support of MLB to the youth baseball players in communities across the country through the Chevy Youth Baseball program. The Chevy Youth Baseball program began in Atlanta in 2006. Now in its fifth season, the grass roots initiative has activation in more than 20 states and seeks to establish a positive connection between local dealers and the communities they serve. Since its beginning, more than $7 million dollars has been raised by Chevy for community youth baseball leagues.
For more information about Chevy Youth Baseball, please visit www.youthsportswired.com
About Chevrolet
Chevrolet is one of America’s best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from “gas-friendly to gas-free,” Chevrolet has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information can be found at www.chevrolet.com.
